Mastery of SEO, or Search Engine Optimization, has become an important part foronline business owners. With the growing number of users search engines like Googleto find information, the role of SEO becomes increasingly important. Imagine if you could get customers without having to pay the cost of advertising. Imagine if you get visitors who are ready to buy a product or service that you offer. It's all possible with a good implementation of the strategy which I will describe in this article series.
Many newbies I know being skeptical. "Isn't that difficult SEO? In theory anyway for free, but if it has to spend a lot of time for implementation ... is just a lie. Because that time is money. "Correct. For business owners who don't have excess funds to advertise, SEO is a verytempting alternative. But not limited to there, even a large company who was able to pull out billions for promotion cannot ignore the searchers ... because their customers are currently shaping the corporate image through the search results.
That's why need the right guidance and plans mature. With SEO strategies that I willshow to You, most of the process will be very natural. That is, the steps that You did this is activity undertaken by any site owner and online business. If it could benefitmore in the form of free visitors to maximize the revenue your business, why not?
Not Just About Keywords And Link Only
A successful web site depends on many factors. Some of them will be discussed in this series of articles. More you can find out by referring to other sections of this site. The bottom line, the most important of a blog or website, other than not, are the viewers. Position yourself as one of the users of the Internet. If you are conducting a search in a search engine and find one website ... What do you want? Site with extensive information and quality, of course. The information is the answer to the question Youasked-ask in the liver before entering a keyword into the search engine.In addition, you want a site that is easy to use. Link navigation and content structure is designed well. In such impressive until you remember it so that it can later back again.Or add it to Your web browser bookmarks. Certainly there are other factors, but the above criteria is fairly representative of what I wanted to convey. In building a web site, You should pay attention to such things on the side optimasinya in the search engines.Matt Cutts, a Google engineer who worked on web spam, says, "Get noticed, then get traffic from Google."The correct order should be like that. Create useful content in advance. With littlepromotion, people will begin to discuss and give attention to him. Well then, you'll get visitors from Google. Webmasters who focus on manipulation of rankings or junkcontent do so in reverse order. In fact, they never acquire a fixed place in the hearts ofviewers.
The Psychology Of Search Engine Google
No need to worry, this discussion would just short and simple.Keep in mind that as a search engine, Google wants to give comfort in wear of the service they offer. To that end, Google seeks the best possible returns relevant resultsto their audience. That is, the site owner or blogger who created the desired contentreaders will gain a high ranking naturally. Yes, it will not happen automatically. But with a little bit of promotion will get attention from Google. In other words, you don't have to be an SEO expert to enjoy free visitors from Google search engine.
Quite aware of and implement principles essentially alone and you'll be on top of the search results for longer than if you tried to manipulate. Good experience with Google was important because they want users coming back.With the advertising system that they have, Google AdWords, that appears to the right of search results ... the more users who will then return the more advantage they work on. And more and more are trying various other applications provided by Google.
It all started from quality search results. So it can be imagined how great resourcesand attention lavished on Google for this one. So don't try to play around ... If you are serious with your online business.
Why Am I Writing This Guide
Flood information on the Internet should be recognized like a double-edgedblade. You would almost certainly be able to find the information you want, but on the other hand, an awful lot of time and effort to do. Not to mention after I browse,there has been a lot of information has expired.
Technology and search engine algorithms changing dynamically ... information that has expired remains found the reader not only didn't help, but instead will be misleading. You could be spending a lot of time thinking that you're doing somethingproductive, but it didn't. For beginners who want to create a web site, there are some things that should beknown so that the optimization process can be run later. It will be difficult to change the structure of the content of the site later if it doesn't do it right from the start.Some of the reasons above is the basis of why I am writing this series of articles. A friend of mine who is also a blogger argues that SEO is not worth of conceivableperson. Blog friend that sent many visitors from Google without having to do anything. Yes, that's the conclusion that I want to convey. If you do it right, Googlewill appreciate with a high ranking. And by knowing a few basics, you will have a much greater opportunity to secure a high ranking. As a result, your position will be increasingly far leaving Yourcompetitors.
Initial Steps – Preparation Before Lifting The Arms
I understand, you've been impatient want to launch the site. But hold yourself firstbecause the following preparation is very important. Planning will avoid 80 percent ofheadaches that you will experience when trying to steal ranking, especially when thekeyword you target well-known difficult.
You will begin with embuat key decisions in advance. The goal that you are notpressed for with a thousand and one things that want to seize your attention when "match" was started. While boxing, if a boxer still have to think long about strategyand direction of his attack, everything was too late. Similarly with SEO.
After the important decisions are made, it only takes discipline and time to make your plans a reality. And when there are challenges, changing slightly the strategy toachieve the goals expected.
So what are the initial steps?
- · Keyword research. Everyone wants to be number one in a day. But the reality is notgoing to sepserti it. SEO takes time. Google needs to process a very large amount of data. In addition, the heat of competition for the keyword in question also plays an important role. Keyword research involves the selection of keywords (keyword) or phrase relating to the products or services you offer. With the right research, you will be able to find what is called long tail keyword, i.e. the keyword to the number ofsearches that are relatively less of the main keyword, but still very good quality. Andmost importantly, a rival that there are far fewer. This is the strategy that I alwaysrecommend to the fastest results and also to build momentum for the morecompetitive keywords.
- · Analysis of competitors. Competitive intelligence that includes simple drill downsearch results for the keyword you want. What occupies the first rank of 10? What do they offer? What can you do better? What they do to be there? Although you will not be able to unload all their secrets, at least there is some information that you can digfrom the analysis. While doing so, note also the marketing strategies and models of income they generate from their respective web sites.
- · The structure of the content is good. Blogging software make this step very easy, even automatic. But either way, you need to sort out the content in differentcategories. For the content into 3-4 levels, with a peak is home or the homepage ofyour site or blog. Use the link or link to relate the structure of the content. Of course,this is all still in the planning stages. For a while, each level of the content can be represented with the keywords of the content in question. Yes, every keyword this will be developed later into a relevant page or content that would be discovered byviewers in the Google search results.
- · Content friendly for search engines as well as viewers. The text is still the content format most friendly for search engines. If your image is found for a particular search,make sure you use the alt attribute to indicate the keywords associated with the picture. Include transcripts or summaries of audio or video content if only the contentthat is contained on the page. Contrary to the usual advice you hear, Flash animationshould be limited to its use.
- · Professional design. You don't have to hire an expensive web designer from early, if that's your choice. Characteristics of the design professional is easy to use and canconvey the message properly. Free themes and templates available in the market is more than enough. However to make it unique and specific to your site, modifikasilahcolor and maybe a little structure to fit your needs. Make sure your design is compatible with SEO. Will benefit when you maximize factors that you can control for the sake of SEO.
- · Imaging. Don't think this isn't important. Each site and blog has its own image. And first impressions usually reflect your business image in the eyes of visitors. The designis clean and attractive and useful content that will position your site properly. This will help a little bit and indirectly in your SEO efforts. Many who insist must include thekeyword in the domain name. Yes, it will be slightly affect the ranking of your webpage, but do not have to think about it too much. Google is not a searchengine.com but still managed to dominate the search engine market share. It all depends on your business strategy.
Make Your Content
If a web site is a building, then content is the bricks. Content is the reason why visitorsreturn again. There are many things that can be said about the content. This topic willeasily meet a book. But suffice it for this guide it was concluded that the role of thecontent is very large for an online business.
Produce useful content that is like a mighty machine built and efficient. Promotion isits fuel. With little fuel only, an efficient machine will be capable of operating on its own in a long time.
Many marketers are often considered paltry about its content. They focus on externalfactors (which you will learn in the next section) only because for them it's the most important. Don't get hooked by the shortcut. If your search further, most likely theyuse not recommended Google to steal the ranking.
For long-term success, the site with content well will win this game. The garbagelittering the search
results gradually will be swept away by anincreasingly intelligentalgorithms and user who certainly knows what is best for them.There are a few things you should keep in your heart when creating content in order to get maximum SEO effect:
- · Use your main keyword in the title. The title tag in HTML is one of the factors the most important page. So use these tags properly in order for Google to recognizeyour content.
- · Distribute keyword are secondary in nature. Write the article naturally and spread thesecondary keyword associated average on the torso of the content. With keywordresearch you've done, this step is not difficult at all. This keyword will often present themselves without having to be organised.
- · Use the keyword in the link. This step is optional but can help. Attach the link to aweb page in your own site or to external sites with anchor text (the words that madethe link) is the primary keyword.
- Remember, your viewers know when you do it halfheartedly.
Promote your site and your content
An efficient machine and mighty is just a hunk of iron that needless without fuel. The site with the best content also will not function optimally without a good promotion.You'll definitely never find a site with content that is perfect but not within the first page of Google. And visitors that they get very minimal.
A successful site owners not only produce the best content. But they also use effective marketing strategies to reach targeted audiences. This step is not optional. With millions of sites on the Internet, and the limited number of pages that can be displayed in the search results, then who's trying to win.
Many people are allergic to the word promotion. They think have to sell something to someone else just as a salesman. Not like that. You can attract people who can help you without having these plans promise.
For that you have to understand the meaning of promotion from the point of view of search engines. Basically, the promotion was done for the purpose of obtainingquality links from other sites to Your site pages. Links or links from other sites can be considered as the voice of the merekemondasikan pages of your site to their visitors.And for Google, it sends a signal about the importance or whether the page.
Strategies that can be applied are truly unlimited. But one example of an effective is put up your article on another site. Article directories, for example, allow the author to submit the results of their work in order to be found by other visitors. Surely you canput up a link from the article back to your site.
Another important thing is the text used in the link. The writing printed blue andunderlined are called anchor text. Its function is to tell Google the topicrecommendations implied by that link. So try the anchor text links that point ownedto your web pages that contain the keyword you are targeting
Collect Data Help
You can't develop what is not measured. There is a lot of data that can be collectedand processed into information that can then be used as a guide to where and whatshould be fixed from your site. And of course, the approach that you created to steal a better ranking.
You can use the Google Analytics service to track your visitors, keywords used to find the pages visitors of your site, from where all the visitors come from, and much more.Records collected by hosting you give some input means, but not as complete aswhat sefleksibel and offered solutions such as Google Analytics. The service is freekok.
The blog owner is advised to wear FeedBurner to gain insight and a deep understanding of RSS feed subscribers. This service is also provided free of charge by Google for all of us.
Knowing the keywords most searched by your visitors, and what can not be found, would be very meaningful in planning your content strategy the next.
The Closing Words
Although many factors of SEO can be explained scientifically, you should think of your strategy separately. It takes creativity to build a Successful site. After visitors come, what will come to do to serve them? What you have to offer? How do you persuadeprospects to buy? The process is an extension of SEO, and it is an aspect that is more complex and not purely scientific.
The consumer is not an inanimate object. So there is no definite way to build a successful site. You also need to interact with the audience and doing my best for them.
The whole process takes time. But this effort will bear fruit sweet and became an important strategy that will bring customers to your business for many years
