ONLINE BUSINESS MARKETING STRATEGY

            Online activities into one part and parcel for most people of the world, including inIndonesia. Looking at the conditions that the businessman must inevitably follow the footsteps of the lifestyle of modern society, so that the market share that they can speak and stay afloat, or even growing. Currently, in marketing in a virtual world, there are at least six types of marketing strategy that is widely done by business travelers to reach consumers, namely:

Continuous Marketing 

           Social networks such as Facebook and Twitter became the main line in carrying outContinuous Marketing. This emphasis on sustainable marketing promotion in social media networks. In addition, in order to be successful at business travelers also shouldanalyze various data, such as demographics, consumer feedback, opinions, and moreto find the desired business concept product consumers.

Content Marketing

            One of the main purposes of the internet users surf in virtual world is to get the information they need. Well, the business strategy of Content Marketing is working toattract prospective consumers in a way provide information that consumers wanted.Such information may include articles, videos, research results, and so on. However, the range of information provided should be relevant to the type of business that is run. For example, the online store of Beauty Medicine provides these tips in order tolook beautiful and attractive.

Integrated Digital Marketing

           Integrated digital marketing is a marketing strategy by utilizing and uniting allcomponents of existing digital resources. Such things as how to strengthen marketing effectiveness. The synergy between the blog, social media brand, campaign, and so onshould collaborate in real time to reach out to consumers in price.

Mobile Marketing 

            One of the marketing strategies in virtual worlds that are being ngetrend is Mobile Marketing. Mobile marketing is a marketing strategy that leads to prospectiveconsumers who frequent Internet using mobile devices, such as mobile phones andtablets. The businessman must redesign its business website so that friendly (userfrinedly) if accessed with mobile gadgets. According to various sources, the currentaverage number of kosumen who buy products through mobile phones reached 30-40%.

Visual Marketing

    The saying goes, a picture can represent a 1000 words. Visual marketing emphasis onhow to create a visual object that can represent the products offered. Currently, visualmarketing becomes increasingly easy to do in the virtual world thanks to the existence of many different sharing site, like youtube, pinterest, instagram, vine and others.Creativity makes a memorable images is one of the prerequisites for a successful livevisual marketing strategies.

Personalized Marketing

           Personalized Marketing or also commonly referred to by the term one to onemarketing is a marketing strategy with emphasis that any personal (consumer) is unique, so the treatment for each consumer is different. In the business of e-commerce, personalized marketing can have a look at the workings of a site online store featuring products that he is different for each user, both based on the targetsite, tracks your interests and hobbies, age, gender, and so on. In this way, then themarketing will be more targeted. However, to do that, certainly there is a special software must be owned by the online store. The King of the world, namely online store Amazon has successfully implemented the strategy of Personalized Marketing.